# Dynamic persona switching by lifecycle stage

**Summary:** The AI can switch persona automatically based on the lifecycle stage that best matches the visitor's intent, with several bug fixes.

**In short:** The right persona for every visitor, automatically.

**Published:** 2026-05-04

- The AI assistant can now dynamically switch to a different persona based on the lifecycle stage (acquisition, retention, or sales expansion) that best matches the visitor's current intent based on the provided criteria.

__Bug fixes__
- Resolved an issue where the AI answer analysis tool was not taking the selected document into account when reviewing flagged responses.
- Adding criteria to a lifecycle stage no longer resets a previously saved custom persona back to the default.
- Agentic skills will no longer show if the opening hours setting doesn't match.